Employee Brand Strategy
“When it comes to attracting, keeping, and making teams out of talented people, money alone won’t do it. Talented people want to be part of something that they can believe in; something that confers meaning on their work and on their lives; something that involves a vision. The kind of vision that offers people a chance to do work that makes a difference.”
John Seely Brown [Xerox guru]
‘Employee engagement’ has become the Holy Grail for HR and Internal Communications people.
Along with the traditional bottom line, companies have a second bottom line. The return on human investment that advances a larger purpose; a powerful vision, that is both a magnet and a motivator. Internal branding is that vision, that spiritual goal, and that meaning. Internal branding is the meaning-making machine that drives higher employee engagement.
Through this seminar you will learn:
- What internal branding is and what it does
- How and when to introduce internal branding
- Ways to use internal brand as a HR and Communication resource<
- How to successfully launch your internal brand
- How to develop and manage an internal branding programme
- Ways to inform and inspire employees through internal branding
- How to gauge the effectiveness of your internal brand
- Methods of control and costing
Who should attend?
This seminar is essential for anyone who has a role in defining or managing an organisation’s internal culture and brand. Professionals in General Management, Brand Management, Human Relations, Learning & Development, and Internal Communications will find this seminar particularly useful. The topics covered will be valuable to anyone in small, medium or large enterprise, public sector and NGOs.
How you will benefit:
Learn the strategies, tactics and skills to transform your internal brand into a high-value business resource. Participants get to review and discuss their own challenges and approaches to building strong internal brands.
