Building Strong Brands
“If you take as a given, and we do, that companies must build strong brands to be competitive, then you are faced with a simple yet staggering challenge: How?”
Harvard Business Review
Is your brand clear and true? As you know, the economy, mergers and acquisitions, leadership changes, new markets, shifting demographics, and time itself can derail even the strongest brand. Transform your organisation through brand management. Learn how to leverage your brand to achieve lasting and meaningful success in today’s economic environment. The Building Strong Brands Seminar connects you with essential tools, knowledge, skills, and strategies to effectively develop and manage your brand.
What you will learn:
- What branding is and what it does
- How and when to introduce branding
- Ways to use brand as a corporate resource
- How to develop and manage a branding programme
- Methods of control and costing
- How to successfully launch a brand
- How to gauge the effectiveness of a brand
- Ways to attract and inspire employees through branding
Who should attend?
This seminar is essential for anyone who has a role in defining or managing an organisation’s brand and reputation. Professionals in general management, sales and marketing, people management and product development will find this seminar particularly useful. The topics covered will be valuable to anyone in small, medium or large enterprise, public sector and NGOs.
How you will benefit:
Learn the strategies, tactics and skills to transform your brand into a high-value business resource. Participants will have an opportunity to review and discuss the challenges and approaches to building strong brands.
Can't make this Seminar?
If you can't make it to this seminar but would like to be kept up-to-date on future Australian Centre for Branding events and seminars, subscribe to our Seminar Update.
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