Welcome - Australian Centre for Branding

Welcome

The Australian Centre for Branding exists to help Australian business, public sector and NGOs to effectively use branding to achieve their goals.

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Branding books

The Brand Gap - Expanded Edition

Harvard Business Review on Brand Management

“If a brand looks like a duck, quacks like a duck, walks like a duck and swims like a duck, then it must be a duck. If it swims like a dog, people start to wonder.”

Marty Neumeier, The Brand Gap

©2012 Australian Centre for Branding

sydney photographer